Our History
Scarlet Car Ltd was founded in 2024 by two friends who shared not only a vision but a decade of hands-on experience in London’s ride-hailing industry. Having worked as drivers for major platforms including but not limited to Uber, Bolt, Ola, and various other online/office base taxi firms, they saw the realities of the business from the front seat—long hours, rising costs, falling driver earnings, and increasingly expensive rides for customers.
This first-hand experience sparked a simple but powerful idea: create a better alternative. One that puts both customers and drivers first.
After months of planning and preparation, Scarlet Cars officially launched in June 2025.
Why We Started
In recent years, big-name ride-hailing companies have raised prices for passengers while lowering earnings for drivers. These platforms often require drivers to invest in newer, more expensive vehicles while increasing commission rates and support, leaving many struggling to make a fair income.
As a result, drivers are working longer hours just to break even. At the same time, customers are being charged more for what feels like less reliable, less personal service.
We knew there had to be a better way.
“We believe that when drivers are treated fairly, they’re happier, more motivated, and provide better service to you”
Our Mission
At Scarlet Cars, our mission is simple:
- Fair fares for passengers – We believe you deserve a comfortable, safe ride at a reasonable price—without surprise surge charges or inflated rates.
- Fair pay for drivers – We treat our drivers with respect and transparency, charging them lower commissions so they can earn a sustainable living.
For Our Customers
We know what matters to you:
- Affordability – With the cost of living rising, we’re committed to keeping rides budget-friendly.
- Safety – All our drivers are vetted, experienced, and committed to delivering safe, professional service.
- Respect – Our drivers treat every customer with the respect they deserve—because that’s how we train and support them.
For Our Drivers
We’ve designed Scarlet Cars to be a place where drivers want to work, not just where they have to.
- Lower commission fees – So you keep more of your hard-earned money.
- No pressure to upgrade vehicles – We accept a range of safe, clean, and comfortable cars (in line with TFL requirement)
- Support and respect – We’re here for you, with real support from people who understand what you face daily.
Building a Better Ride – Together
Scarlet Cars was built on trust, transparency, and a desire to improve the experience for everyone involved in a journey—from the moment you book your ride to the moment you arrive.
We’re growing every day, but our foundation remains the same: real people helping real people get where they need to go, safely, affordably, and fairly.
Thank you for choosing Scarlet Cars. Whether you’re a rider or a driver, we’re here for you—on every road ahead.
What Makes Scarlet Cars Different?
- Competitive Pricing Without Compromise
We’re committed to offering better value to our customers. You’ll find our fares competitive—often more affordable than other ride-hailing platforms—without compromising on service, safety, or comfort.
- Driver-Focused Model
Our founders know exactly what drivers go through every day. That’s why Scarlet Cars charges less commission per trip, allowing drivers to keep more of what they earn. With happier, less-stressed drivers behind the wheel, you get a smoother and friendlier ride.
- No Pressure for Expensive Cars
Unlike other platforms that force drivers to buy the latest models to stay on the road, we focus on vehicle safety, cleanliness, and reliability—not just flashy new models. This allows more skilled drivers to work with us without being financially strained, and that means more availability for you as a customer.
- Locally Built, Community Driven
We’re not a global corporation trying to dominate the market. Scarlet Cars is proudly based in London, built by locals who understand the city and care about the community. That means we’re more responsive and more committed to delivering a personal experience every time.
- Transparency at Every Step
From fare calculations to driver earnings, everything we do is designed to be clear and fair. You won’t find confusing fees or hidden charges—just honest service.